About
I take the complicated, time-consuming parts of running a brand off your plate so you can focus on what you're actually good at.
I started Rows For You in January 2025. Not because I had some grand plan, but because I wanted to work with multiple brands at once, stay close to the work, and not have a boss. What I discovered is that I love the variety. Every client is different. Every supply chain, every show, every project has its own chaos. And I'm good at making sense of it.
Before that I spent almost four years at Lois Jeans doing personal assistance, global event production, merchandise planning, buying, international sales, data analysis and key account management. That breadth is what lets me step into almost any operational role and actually be useful.
A big part of what I do is supply chain especially for ecommerce and fast-moving product brands. The kind of businesses where a week of stockout actually hurts, where cash is tied up in the wrong SKUs, and where decisions need to be made fast. I understand that environment. I advise, I build the right setup, and I stay involved as things change.
What matters to me is that my clients feel the difference. Less stress, more trust, more room to grow.
Why Rows For You
I'm not a consultant who hands over a report and walks away. I stay involved, monitor and adjust as things change. You always know what's happening.
Stockout risk on a Friday? Launch moving up two weeks? I don't panic. I find the fastest way through and make sure things don't fall apart.
Fashion, ecommerce, manufacturing, events. I work across industries because every client teaches me something new and that makes me better at every other one.
You're not dealing with a team that passes things around. I handle it end-to-end and I'm always reachable. Based in Dubai, working worldwide.