About
Founder of Rows For You, based in Dubai. I help brands with supply chain, project management, and event production.
After finishing my BBA in 2021, I spent almost four years at Lois Jeans doing a bit of everything — personal assistance, global event production, merchandise planning, buying, international sales, data analysis, key account management. That breadth is intentional: it's what lets me step into almost any operational role and actually be useful.
In January 2025 I founded Rows For You — bringing that same hands-on approach directly to brands that need it. Since then I've worked with ecommerce and fashion brands on supply chain, buying, and operational challenges, and on large-scale projects for Amsterdam Fashion Week.
In September I started my MSc in Project Management in London, finishing in 2026 — deepening the expertise I apply directly to client work.
What I care about is being reliable. You should always know what's happening, what's being done, and what comes next.
Why Rows For You
I'm not an agency, and I'm not a freelancer who disappears after the handover. I'm a partner who stays in.
Stockout risk on a Friday? Launch moving up two weeks? I thrive when things move quickly and I don't panic when they don't go to plan.
Every engagement is built around what we can actually improve — better inventory health, reduced lead times, projects that land on time.
I work fully remote with brands across Europe, the Middle East, and beyond. Location has never been a problem.
You're not dealing with a team that passes things around. I handle it end-to-end and I'm always reachable.